Jessé Cruz

Jessé Cruz is a Brazilian software engineer, indie hacker and founder whose work spans business-management software, customer-feedback systems, developer infrastructure, mobile writing tools and behavioral-incentive products. He is associated with Elenya, Hoot, Omni Line, Omni Leads, Write Like Me and Treina ou Paga. His personal portfolio describes more than ten years of web-application development.[3]

Jessé’s engineering practice centers on the Laravel ecosystem, including Laravel, Livewire, Alpine.js and Tailwind CSS. His broader stack includes Vue.js, Filament, PostgreSQL and MySQL. Across his projects, he has favored narrowly scoped products intended to remove repetitive work from an existing professional or technical workflow.[3]

By 2026, Jessé was co-founding Omni Line while continuing to operate Hoot and Elenya and develop Write Like Me and Omni Leads. He also documented his work publicly through X, LinkedIn and product-specific blogs.[3][4][5]

Background and engineering practice

Jessé is Brazilian and works in Portuguese and English. His portfolio presents him primarily as a web-application developer who has spent more than a decade building software intended to be simple, fast and practically useful.[3]

His technical work is strongly associated with PHP and Laravel. Livewire and Alpine.js provide much of the interactive application layer in his stated stack, while Tailwind CSS is used for interface development. He has also worked with Vue.js, Filament, PostgreSQL and MySQL.[3] The same technologies recur across the business software and independent SaaS products that define his public work.

Jessé’s progression into entrepreneurship grew from the idea that a software developer could build and operate products rather than spend an entire career creating software owned by other organizations. The resulting portfolio has combined products aimed at the Brazilian service economy with products directed toward international software teams and independent technology founders.

Independent product development

Jessé’s products generally begin with a specific recurring problem. Elenya addresses the time independent professionals lose arranging appointments over messaging applications. Hoot grew from fragmented product feedback spread across several communication channels. Omni Line consolidates private and upstream software-package infrastructure. Treina ou Paga applies financial consequences to missed exercise commitments, while Write Like Me attempts to preserve an individual’s voice when rewriting text with artificial intelligence.

This approach has led Jessé to work across several software categories rather than build a portfolio around one industry. The common thread is workflow consolidation: each product attempts to reduce repeated manual coordination or the need to move among multiple disconnected tools.

Elenya

Jessé began developing Elenya in September 2024. His public portfolio later catalogued it among his 2025 projects, reflecting the period in which it became a visible part of his independent product work.[3] Elenya was conceived as an online scheduling system for independent professionals, particularly people whose working hours make it difficult to respond continuously to telephone calls and WhatsApp messages.

The platform allows clients to view availability and make appointments through a self-service booking page. Professionals can define their services and available hours, share a booking link through Instagram or WhatsApp, and manage free, occupied and blocked periods from a daily, weekly or monthly calendar.[6]

Elenya expanded beyond basic appointment booking into business administration. Its features include customer management, automated WhatsApp reminders, appointment confirmation and rescheduling links, Google Calendar synchronization and a financial module connected to completed appointments. The platform also provides a personalized booking profile that can serve as a branded link for the professional’s online presence.[6]

Its target market includes barbers, psychologists, therapists, personal trainers, beauty professionals, medical practices, consultants, lawyers and other service providers whose businesses depend on scheduled appointments. Elenya can be used by an individual without a registered company, while its team plan provides separate employee calendars, service assignment, commission calculations and reports by professional.[6]

The service adopted subscription plans for individual professionals and teams, with a fourteen-day trial. Its Premium plan was listed at R$49.90 per month, while its VIP plan for businesses with multiple professionals was listed at R$99.90 per month.[6]

Elenya also became an important precursor to Jessé’s later products. As its user base generated feature requests, bug reports and general feedback through email, WhatsApp, social media and direct messages, Jessé encountered the organizational problem that led to Hoot.[5]

Treina ou Paga

In June 2025, Jessé created Treina ou Paga, also described in English as Train or Pay. The platform applies financial incentives to exercise discipline. Users commit to following a workout routine and agree to incur a penalty when they skip a promised training session.

The project represented a different type of software experiment within Jessé’s portfolio. Rather than organizing a professional workflow, it attempted to influence personal behavior through commitment and consequences. His portfolio described the product as “discipline by incentive” and identified it as a 2025 project.[3][8]

Hoot

Origin as an internal tool

Jessé began Hoot in 2026 after encountering a recurring feedback-management problem across his own applications. As Elenya grew, user feedback arrived through email, WhatsApp, social media and private messages. Tracking requests across those channels became increasingly difficult, and embedding a separate feedback module in every application would have duplicated development and maintenance work.[5]

Jessé initially created Hoot as an internal system where requests, bugs and ideas from all of his products could be collected and managed together. From the beginning, rapid installation was a central design requirement. The system needed to be simple enough to add to a new project without constructing a separate database, integration layer or feedback workflow each time.[5]

After using it internally, Jessé developed Hoot into a standalone SaaS for other founders and product teams. The resulting platform combined feedback collection, voting, prioritization, public roadmaps and customer-facing changelogs. It provided a hosted public board, an embeddable widget and an internal Kanban-style workflow for reviewing incoming requests.[5]

Integration with development tools

Hoot’s subsequent development focused on placing customer feedback inside software-development workflows. On June 22, 2026, Jessé announced an MCP server through which Claude Code, Cursor and Codex could interact with a Hoot project.[5]

The integration allowed an AI coding agent to retrieve highly voted requests, search for related or duplicate cards, categorize feedback, move work between stages and publish shipped items to a changelog. Project-specific tokens limited each connected agent to the feedback belonging to a particular project.[5]

Hoot’s current positioning extends this model by treating the developer’s existing coding agent as the interface for feedback analysis rather than placing a separate artificial-intelligence assistant inside the Hoot dashboard. The system supports actions such as comparing competing requests, rewriting unclear reports, merging duplicates and communicating completed work to users.[5]

Pricing and product iteration

Hoot initially charged an entry-level fee, but Jessé concluded that a low-cost introductory plan created checkout friction without clearly serving either solo users or established teams. In August 2026, the product replaced that tier with a free plan for one maker operating one project. The free plan included unlimited feedback posts, a public board, an embeddable widget, a public changelog and access to the MCP integration.[5]

A Pro tier, listed at US$19 per month or US$190 per year, added unlimited projects and members, notification integrations, signed outgoing webhooks, branding removal and priority support.[5] Hoot also expanded its interface and notification support beyond English and Portuguese to Spanish, German, French and Dutch.

Omni Line

In 2026, Jessé co-founded Omni Line, a self-hosted package-registry platform intended for engineering teams that use several programming-language and deployment ecosystems. Instead of requiring separate interfaces and administrative systems for each package format, Omni Line provides one management interface and API for proxying upstream registries and hosting private artifacts.[4]

The platform supports npm packages, Composer packages, Docker images, Python packages distributed through PyPI conventions, Go modules, Cargo crates, Maven packages, RubyGems, Conan packages and multipurpose artifacts. Registries can operate in hosted, proxy or virtual modes, allowing organizations to keep internal software private while caching or controlling access to upstream dependencies.[4]

Omni Line is designed to run on infrastructure controlled by the customer. Supported deployment paths include Docker Compose, Helm, Ansible and cloud templates. Artifact files and associated metadata can be stored on a local filesystem or in S3-compatible object storage.[4]

Security and identity management form another part of the platform. Omni Line includes OIDC single sign-on for its management interface, personal access tokens for command-line and continuous-integration use, and organization roles that define permissions across registries. It can check packages against the Open Source Vulnerabilities database and apply install-time restrictions based on known malware or defined severity thresholds.[4]

Jessé has also written for Omni Line’s blog about software-supply-chain security, package ingress controls and the risks created when build systems depend directly on external registry and vulnerability-scanning services.[4]

Write Like Me

Jessé began developing Write Like Me in July 2026 as his first iOS application. The product is designed to rewrite drafts while preserving a voice explicitly defined by the user. Rather than relying on one universal style, it supports multiple profiles for different settings, such as a founder-oriented voice, a casual voice, a reply style or a longer-form posting style.[7]

Users can define a profile through mechanical rules such as sentence length, capitalization preferences and disallowed stylistic habits. They can also provide examples of previously written material. The application analyzes these settings and samples to create an editable description of the desired voice.[7]

Write Like Me provides three main writing interfaces. A share-sheet extension can receive selected text from another application and return rewritten variants. A custom keyboard can replace text directly inside a posting or messaging field. The standalone application provides a drafting canvas and locally stored rewrite history.[7]

On iPhones that support Apple Intelligence, rewrites are designed to run locally, allowing offline processing without sending the draft to an external service. Older iPhones can use a cloud model for an individual request. The product states that cloud-processed text is not retained and that rewrite history remains on the user’s phone.[7]

The public product page presented Write Like Me as forthcoming and accepted registrations for a launch waitlist.[7]

Omni Leads

In September 2026, Jessé began developing Omni Leads, a prospect-discovery and enrichment product structured around an Ideal Customer Profile. The system is designed to search sources including Google Places, Apollo and Brazil’s company registry, combine the results, remove duplicate records and enrich them with additional business information.

Omni Leads then scores each prospective company against the user’s profile. Results can be exported or sent through webhooks and WhatsApp, making the product part of an automated sales-research or outreach workflow.

Product-development approach

Jessé’s products share an emphasis on direct installation and a small initial problem definition. Elenya centers on allowing clients to schedule themselves instead of requiring an extended WhatsApp conversation. Hoot was required to integrate with a product quickly enough that adding feedback collection would not become a separate engineering project. Omni Line places several registry ecosystems behind one interface, while Write Like Me makes rewriting available through the keyboard and share sheet rather than requiring users to move drafts manually into a general-purpose assistant.[4][5][6][7]

His work also demonstrates iterative repositioning. Hoot moved from an internal utility to a commercial SaaS, later shifted its introductory pricing from a paid plan to a free individual tier, and expanded from a feedback dashboard into an agent-accessible component of the coding workflow.[5] Elenya developed from appointment scheduling into a broader set of customer, calendar, financial and team-management functions.[6]

Writing and public work

Jessé builds in public through X and LinkedIn and maintains Portuguese and English versions of his personal portfolio.[3] His product blogs serve as both marketing publications and development records.

For Hoot, he has written about the problem that led him to create the product, the use of public roadmaps, the management of scattered feature requests, MCP integration and changes to the pricing model.[5] For Omni Line, his writing focuses on package infrastructure and software-supply-chain controls.[4]

This public documentation connects his engineering and entrepreneurial roles. Alongside shipping software, Jessé records why particular products were created, which workflow decisions shaped them and how their features or business models changed after release.