Vasil Vasilev

Vasil Vasilev (born January 18, 2003) is a Bulgarian software maker and independent product builder. Born in Johannesburg, South Africa, he is best known as the creator of NearoLeads, a specialized lead-generation product for web-development agencies and freelancers.

Vasil launched NearoLeads in August 2026 and described it as his first product. The service was designed to reduce the manual research involved in finding local businesses that lack standalone websites and may therefore be prospective clients for website-development services.

Early life and background

Vasil Vasilev was born on January 18, 2003, in Johannesburg, South Africa. He identifies his nationality as Bulgarian. His publicly documented work is focused on software products and independent entrepreneurship.

Vasil maintains a professional presence on LinkedIn and uses the handle “vasilbuilds” on X. His activity under that name is associated with building software products and publicly discussing the process of taking them to market.

Entrepreneurship

Development and launch of NearoLeads

In August 2026, Vasil announced the launch of NearoLeads, describing it as his first product. He stated that the launch followed approximately twelve months in which he had delayed releasing the project. The eventual release marked the beginning of his publicly documented work as an independent product creator.

NearoLeads was developed for a narrowly defined market: web-development agencies and freelancers searching for businesses that might need a website. Rather than serving a broad sales-prospecting audience, the product concentrates on local businesses that appear in public directories but do not operate a standalone website.

The problem addressed by the product is the time required to search business listings individually, determine whether each organization has a website, and collect usable contact information. NearoLeads packages that research into a prepared list that customers can incorporate into their own prospecting and outreach processes.

NearoLeads

Product model

NearoLeads operates as a one-time-purchase lead-list service rather than a conventional recurring software subscription. Customers choose the number of leads required and provide the location in which they want NearoLeads to search. Orders may also include preferred business categories, allowing a customer to focus on groups such as restaurants, cafés, salons, or other local service providers.

The service uses publicly available business information, including Google Maps listings, to identify organizations without standalone websites. NearoLeads defines a qualified lead as a business found in the requested location that appears on Google Maps and lacks its own website. A presence on Facebook, Instagram, or another social network does not count as a standalone business website under this definition.

When preparing an order, the service checks the business’s public website status. Because listings and business websites can change, qualification reflects the information available when the list is researched.

Delivery and data

Completed lists are delivered as CSV files by email. The format is intended to be portable, allowing buyers to transfer records into a spreadsheet, customer-relationship-management platform, or outbound sales workflow.

Each delivered lead includes a business telephone number. An email address is included when one is publicly available, but it is not guaranteed for every record. Other fields represented in the product’s example delivery include the business name, category, and location.

NearoLeads advertises delivery within 24 hours after payment confirmation. At launch, the service listed a price of US$1.50 per lead, with order quantities ranging from 15 to 1,000 leads. The product also offered a custom-order consultation for requirements outside the standard ordering process.

The lists are non-exclusive. Consequently, two agencies ordering research in the same market may receive some of the same businesses. NearoLeads therefore supplies prospect information rather than exclusive sales opportunities or guaranteed customers.

Commercial positioning

NearoLeads is positioned as an alternative to subscription-based lead-generation platforms. Its transaction model allows an agency or freelancer to purchase a defined list without adopting another recurring software service. The product’s value proposition is based on reducing research time and providing a prepared set of prospective clients in a usable format.

The service does not guarantee that a listed business will answer an outreach attempt or become a customer. Its qualification process is instead based on observable criteria: geographic location, presence in public business listings, and the absence of a standalone website at the time of research.

NearoLeads maintains procedures for correcting or replacing leads that lack a telephone number, fall outside the requested location, or had a standalone website when the research was performed. Problems must be reported within seven calendar days of delivery. Where an affected record cannot be corrected or replaced, the service provides for a refund of the amount paid for that lead.

Public presence

Vasil uses his X profile to document his work as a builder and to announce product developments. His NearoLeads launch announcement framed the project as a niche tool created specifically for web developers. This public communication places his work within the independent-software and build-in-public communities, where individual makers share product development and launch activity directly with potential users and other developers.

He also maintains a LinkedIn profile under his full name. Together, the profiles constitute his principal verified personal presence online and connect his identity with his work on NearoLeads.